Search Engine Optimization | Website Development & Design | Case Study

Bonner General Health

New Website, Monthly SEO, Website Management, CRM Management

Bonner General is a 25-bed Critical Access Hospital and healthcare network of outpatient clinics and services.

Company Background

BGH

Bonner General Health

Bonner General Health is a 25-bed Critical Access Hospital and healthcare network of outpatient clinics and services serving Sandpoint and the surrounding region. BGH provides full service medical treatments so that every person can have the opportunity to receive qualitative medical help.

Bonner General Health

Bonner General_Traffic

WHAT DID WE DO?

Strategy

Bonner General Health made an internal marketing decision to revamp their brand and digital presence. BGH came to Monarch looking for a new website, SEO strategy, CRM platform, and monthly website management services.

Monarch executed a simple to use website that is interactive and responsive across all devices. Additionally, Monarch deployed best-in-class monthly SEO practices to help maximize their search potential in a local environment. Over the course of 4 months BGH ranked #1 on Google for over 25 keywords. They also beat out competition on various keywords for their outpatient clinics.

Framework Optimization, SEO, Content Strategy, Monthly Management

How Did We Do It?

Market & Competitor Analysis

We initially conducted an in-depth market and competitor analysis prior to working with Bonner General Health. This analysis consisted of online reporting, positioning, and opportunity analyzing. Once our initial analysis was complete, we sat down and shared our findings. This allowed for us to align our goals and create a plan of attack to move forward on.

Website Design & Development

Once our initial research is complete we then start the website build. We create an interactive website that is responsive and easy to access across all devices. All of our websites include best-in-class foundational SEO practices. This includes technical SEO, on-page SEO, and off-page SEO - both initially and on and on-going basis.

SEO & Keyword Research

Once the website and foundational SEO was complete we then deployed a strategic SEO strategy. We conducted an in-depth, industry specific keyword analysis to best maximize search potential. This allowed for us to target a variety of lucrative keywords that yielded significant relevance to their business. Our expert team worked side-by-side to drive qualified leads across all search engines.

Content Strategy

After some initial findings, Bonner General Health asked Monarch to create a content strategy that was simple and concise, provided deep value, was shareable across all channels, and could talk with their whole audience. Monarch executed a content plan focused on simple, distinct messages that could connect with not just a prospect but their entire company.

Great digital marketing company! Very polite people with an outgoing personality. They get back to us immediately and always have the best answers. Very impressed with our results so far.

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